all experience
[no limits]
All Experience. No Limits.
Experience is both what I build and what I bring.
For 15 years, I've led creative solutions across industries, audiences, and formats — from CES stages to the world’s biggest moments in sports and entertainment: FIFA World Cup Trophy Tours, the Olympic Games, NBA All-Star, NCAA Final Four, Taylor Swift concerts and more. Whether shaping global activations or building deeper brand engagement across URL and IRL platforms, my work is driven by a belief: the best brands are the ones you can truly experience.
My capability isn’t tied to a single format — it’s the throughline between them. Strategy, concept, execution, leadership — I bring all of it. I’ve led diverse teams across continents and disciplines. I craft vision, align stakeholders, unlock talent, and move big, complex ideas from abstract to activated.
And as the line between brand and audience continues to blur, I believe we’re entering a new era — one where the strongest brands will evolve into something deeper: experience brands. Not just seen or used, but felt, explored, lived in. The ones people grow with.
This is the Experience Frontier — I invite you to stand on the edge with me.
RAKUTEN // NBA ALL-STAR GAME
Rakuten
House
The Rakuten NBA All-Star Weekend pop-up hosted unforgettable experiences that drew crowds both in Chicago and on social.
Abbott // ces 2022
ces
keynote
Delivering human-centered stories about the convergence of health and technology with the first ever healthcare keynote on the world’s biggest technology stage.
Nissan // formula e miami 2025
Super-
charged
Creating the ultimate journey that took Formula E fans on a Disney-like thrill ride, transforming them from everyday driver to a Formula E legend worthy of joining Team Nissan.
// Recently completed, coming soon.
// View the gallery on LinkedIn.
Nissan // NCAA FINAL FOUR 2025
4 the win
A weekend of big wins, more games, biggest names and all things “4.” How an experiential campaign delivered on the goal being the most experienced and talked about brand at Final Four.
// Recently completed, coming soon.
// View the gallery on LinkedIn.
Nissan // NCAA COLLEGE FOOTBALL
HEISMAN HOUSE TOUR
Bringing the iconic Heisman House to life with one of a kind experiences, prizing, legends, and game-changing vehicles packed within a two-story inflatable mansion.
// Recently completed, coming soon.
// View the video on LinkedIn.
Nissan // Formula E Portland 2024
thrill
Lane
Taking the racetrack to Portland’s track — their sprawling bike paths. We took over a stretch of a busy cycling route downtown and transformed it into the Nissan Formula E Thrill Lane.
// Recently completed, coming soon.
// View the video on LinkedIn.
canni hemp co // brand development
Canni
Hemp co
Building the first cannabis brick and mortar retail experience in Wisconsin started with building a brand that celebrates the community we share.
Personal project // digital art
WRLDBLDR
My digital art alias, where I explore an immense range of technical art assignments, from short films to 3D art and game design.
VISA // 2016 Olympic Games
visa rio
Winning gold in the Olympic-sized challenge of driving Visa transactions, and raising brand and sponsorship awareness at the Rio 2016 Olympic Games.
comcast // taylor swift 1989 tour
1989
Tour
Creating the most unforgettable experience for the most passionate fans of a larger-than-life superstar. No pressure.
Personal Project // music
No No
Yeah Okay
A little story about how I started an electronic band with no previous musical experience and somehow got signed, played major festivals and a halftime show for the Bucks vs Lakers…
DADO // full production
Music
videos
The Full Production Process: Concept. Write. Direct. Edit. VFX. “I will literally die if I hear this song one more time.” Repeat.
misc //
the
Lab
The basement storage of my portfolio. Where I stow away things that are cool, that I don’t want to lose. Like a college apartment beer fridge / side table that doesn’t fit the vibe of the current house… Anyway, you’ll see.